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Why Being Your Own Brand is Crucial for Success
After all, You’ll never forget “Just Do It”
What has made major brands become so huge?
Their image. Whether we love them or hate them, we all know names such as Nike or McDonald's. It doesn’t matter which country you’re from, you’ve heard of them.
If I tell you: “Just do it”, you automatically think of Nike. If I tell you “I’m lovin’ it”, there goes McDonald's image in your head.
Some brands have even kept their slogan in their native language when going abroad. L’Oreal’s “Parce que je le vaux bien”, while not understood all around the world has been kept and bring the image of the company to many’s minds.
But then, let me ask you a simple question: what’s your brand?
Know yourself first
It all starts here.
If you don’t know what you stand for, nobody will. If you don’t know who you are, nobody will either.
You first need to look within yourself, become aware of what matters to you, who you were, who you will be.
Yes, your future self as well!
We all evolve and nobody can predict with accuracy what will happen in the future. But what you focus on, you become.
